|
|
 Applebee's
Applebee's
elected to go with double-size ads exclusively, and are using the BounceBack program
primarily for additional exposure on selected services and menu items. The Carside
to Go ad promotes their new service and is the only ad that offers a discount.
For an incremental cost of around $100 per month per restaurant, they are able to
place high-quality full-color ads into the hands of every Applebee's customer —
ads that compliment their comprehensive marketing program.
One case of register tape will contain over 45,000 double-sized ads like the ones
used by Applebee's.
 Arby's
Arby's used a variety of ad
styles in their BounceBack promotion. The salad ad is an exposure ad; the price
is not discounted.
The following three ads are single-space ads with photos promoting different menu
items at discounted pricing. They chose to forgo photos in the last two ads to allow
for the use of brighter colors for greater contrast.
We always design your BounceBack register tape to
best fit your marketing needs
 Church's
This Church's Chicken franchise
partner has been using the exact same offers for over two years, and he runs the
BounceBack program continuously.
Simple, colorful, effective. He sees no reason to change something that continues
to work.
 Cinnabon
Cinnabon used our program to promote several of their menu items,
but used one double-ad for a customer survey.
The survey worked well for them, as did the coupons.
 Domino's / Church's Chicken
This register tape is from
one of our international customers who is both a Domino's and a Church's Chicken
franchisee.
The first ad on the tape is a double, double-sized ad. Although this ad takes four
of the 14 available ad spaces, it stands out dramatically and is another example
of flexibility of the BounceBack program.
He also sells surrounding businesses ad space on his register tape. By doing so,
he reduces his actual cost for our product to zero. Ten percent of his transactions
are generated by our BounceBack product.
 KFC
KFC was one of the
first companies to use our BounceBack program. This franchisee had one case of the
register tape you see here printed for each of his locations. They use this tape
during times of the year when they are not promoting menu items.
 Quizno's
This Quizno's franchisee is
using a combination of both single and double size ads. In addition to in-store
coupons he is promoting his catering services, and has used one ad as registration
for an in-store drawing.
This register tape shows just some of the flexibility you have in utilizing BounceBack
Media Works for a wide variety of marketing possibilities. Although he used five
different ads (7 ad spaces), there are 14 ad spaces available. You can use as many
different ads as are needed to best fit your marketing needs.
Registration for the television generated the greatest number of returns; the TV
he gave away cost him only $200.
 Quizno's / Chuck E. Cheese's
This Quizno's & Chuck
E. Cheese's franchisee used single-size ads to promote both of his restaurant brands
at all locations.
There are 10 different ads, five for each restaurant. Each customer will get about
half the ads, depending upon receipt length.
We have several multi-franchise owners who utilize the BounceBack program in this
way.
It is also possible for you utilize the BounceBack program in conjunction with a
business neighbor. A discount coupon on your tape from another business (for example,
$3.00 off a hair cut or an oil change) will make your register tape even more valuable
to your customer.
 Sonic
Sonic used both single and
double ads to promote different menu items and for employment and management opportunity
ads. For the coupon ads, they used tinted backgrounds as opposed to white in order
to have more color on the tape.
How well did it work? The test locations experienced an 11% greater increase in
transactions and an 8% greater increase in revenue during the test period versus
the locations using blank tape (the increase was over the same period last year).
 SUBWAY® restaurants
The SUBWAY system consists
of nearly 30,000 restaurants that offer a wide variety of sub, salad, breakfast
and even pizza offers that they can use to promote products that are specific to
their marketing needs. BounceBack Media Works is a DAI approved vendor for register
tape advertising and has been recognized as a Best Practice by DAI.
© 2008 SUBWAY®
is a registered trademark of Doctor's Associates Inc.
|
|
|
Market Tech Media Corporation
27220 Turnberry Lane, Suite 190
Valencia, CA 91355
Telephone (877) 633-4205
|
|